Sussan, Fiona, and Hideyuki Nakagawa. “Do People Perceive Products Differently When Buying for Self-Versus for Others? Malleable Brand Personality in Gifting”. ESI Preprints 21 (September 6, 2023): 140. Accessed May 18, 2024. https://esipreprints.org/index.php/esipreprints/article/view/538.