Mulili, Benjamin Mwanzia, et al. “Integrated Marketing Communication Mix Elements and Adoption of a Sports Culture: The Case of Academic Staff of Chartered Public Universities in Nairobi City County, Kenya”. ESI Preprints (European Scientific Journal, ESJ), vol. 40, Apr. 2025, p. 543, https://esipreprints.org/index.php/esipreprints/article/view/1967.