Sussan, F. and Nakagawa, H. (2023) “Do People Perceive Products Differently When Buying for Self-versus for Others? Malleable Brand Personality in Gifting”, ESI Preprints, 21, p. 140. Available at: https://esipreprints.org/index.php/esipreprints/article/view/538 (Accessed: 23 June 2024).