SUSSAN, F.; NAKAGAWA, H. Do People Perceive Products Differently When Buying for Self-versus for Others? Malleable Brand Personality in Gifting. ESI Preprints, [S. l.], v. 21, p. 140, 2023. Disponível em: https://esipreprints.org/index.php/esipreprints/article/view/538. Acesso em: 23 jun. 2024.