SCOZZESE, Giancarlo; GELLI, Margherita. Lifestyle as a Branding Strategy for the Sustainable Brand. ESI Preprints (European Scientific Journal, ESJ), [S. l.], v. 17, p. 495, 2023. Disponível em: https://esipreprints.org/index.php/esipreprints/article/view/413. Acesso em: 23 apr. 2026.